Establishment

Ibrahim Sarhan, Chairman of eFinance Investment Group (EFIG), disclosed the establishment of a new company for its contact center solutions under the name of “enable” with 98% ownership, pointing out that with the establishment of ‘enable’, the company was able to expand the number of contact center seats from 350 to 1000 within one year. He also pointed out that “enable” was spun off due to the great pressure imposed on demanding more digitally enabled services and the acceleration of digital transformation nationwide, as repercussions of the COVID-19 pandemic, noting that it was extremely important to be able to expand the company’s service offering is not only the contact center solution but also business process outsourcing which is of growing importance.