{"id":19632,"date":"2025-10-20T11:49:34","date_gmt":"2025-10-20T11:49:34","guid":{"rendered":"https:\/\/sherif.realdeal.com.eg\/enovate\/?p=19632"},"modified":"2025-10-21T13:23:00","modified_gmt":"2025-10-21T13:23:00","slug":"foo-partners-with-enovate-to-further-digital-transformation-in-egypt","status":"publish","type":"post","link":"https:\/\/sherif.realdeal.com.eg\/enovate\/foo-partners-with-enovate-to-further-digital-transformation-in-egypt\/","title":{"rendered":"Foo Partners With eNovate To Further Digital Transformation In Egypt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19632\" class=\"elementor elementor-19632\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d53dbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d53dbb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d545f6\" data-id=\"9d545f6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d54bbc elementor-widget elementor-widget-stm_post_details\" data-id=\"9d54bbc\" data-element_type=\"widget\" data-widget_type=\"stm_post_details.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_details_wr  consulting_elementor_post_details\">\n    \n<div class=\"stm_post_info\">\n\t<div class=\"stm_post_details clearfix\">\n\t\t<ul class=\"clearfix\">\n\t\t\t<li class=\"post_date\">\n\t\t\t\t<i class=\"fa fa fa-clock-o\"><\/i>\n\t\t\t\tOctober 20, 2025\t\t\t<\/li>\n\t\t\t<li class=\"post_by\">Posted by:\t\t\t\t<span>admin<\/span>\n\t\t\t<\/li>\n\t\t\t<li class=\"post_cat\">Category:\t\t\t\t<span>Uncategorized<\/span>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<div class=\"comments_num\">\n\t\t\t<a href=\"https:\/\/sherif.realdeal.com.eg\/enovate\/foo-partners-with-enovate-to-further-digital-transformation-in-egypt\/#respond\"><i class=\"fa fa-comment-o\"><\/i>No Comments <\/a>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"post_thumbnail\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1110\" height=\"550\" src=\"https:\/\/sherif.realdeal.com.eg\/enovate\/wp-content\/uploads\/2025\/10\/last-1110x550.jpeg\" class=\"attachment-consulting-image-1110x550-croped size-consulting-image-1110x550-croped wp-post-image\" alt=\"\" \/>\t\t<\/div>\n\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ebb35 elementor-widget elementor-widget-image\" data-id=\"a5ebb35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/sherif.realdeal.com.eg\/enovate\/wp-content\/uploads\/2025\/10\/edf06274-00cc-47d0-a7cf-20b2300aeade-1024x685.jpeg\" class=\"attachment-large size-large wp-image-19693\" alt=\"\" srcset=\"https:\/\/sherif.realdeal.com.eg\/enovate\/wp-content\/uploads\/2025\/10\/edf06274-00cc-47d0-a7cf-20b2300aeade-1024x685.jpeg 1024w, https:\/\/sherif.realdeal.com.eg\/enovate\/wp-content\/uploads\/2025\/10\/edf06274-00cc-47d0-a7cf-20b2300aeade-300x201.jpeg 300w, https:\/\/sherif.realdeal.com.eg\/enovate\/wp-content\/uploads\/2025\/10\/edf06274-00cc-47d0-a7cf-20b2300aeade-768x514.jpeg 768w, https:\/\/sherif.realdeal.com.eg\/enovate\/wp-content\/uploads\/2025\/10\/edf06274-00cc-47d0-a7cf-20b2300aeade-1536x1028.jpeg 1536w, https:\/\/sherif.realdeal.com.eg\/enovate\/wp-content\/uploads\/2025\/10\/edf06274-00cc-47d0-a7cf-20b2300aeade-900x602.jpeg 900w, https:\/\/sherif.realdeal.com.eg\/enovate\/wp-content\/uploads\/2025\/10\/edf06274-00cc-47d0-a7cf-20b2300aeade.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d54cd6 elementor-widget elementor-widget-text-editor\" data-id=\"9d54cd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The partnership is set to expand eNovate\u2019s delivery of integrated, end-to-end digital solutions in Egypt.<\/p>\n<p><\/em><strong>Dubai, UAE, September XX 2024<\/strong>: FOO, the award-winning B2B Software as a Service (SaaS) solutions provider, has partnered with eNovate (formerly known as eCards), Egypt\u2019s premier provider of cutting-edge digital payment solutions, to build upon eNovate\u2019s existing portfolio of products and services.<\/p>\n<p>eNovate is an independent subsidiary of eFinance Investment Group (EFIG), Egypt\u2019s leading investment management firm. Originally established in 2009 as EFIG\u2019s card services division, it has since evolved to deliver comprehensive, integrated digital payment solutions for a range of clients, including fintechs and financial institutions; ministries and governmental entities; transportation authorities; and NGOs.<\/p>\n<p>With more than 55 million cards issued to date, and millions of transactions processed annually for Meeza, VISA and Mastercard, eNovate continues to position itself at the forefront of Egypt\u2019s digital payment ecosystem.<\/p>\n<p>eNovate has strategically partnered with FOO to enhance its portfolio by leveraging FOO\u2019s expertise, extensive range of services, and innovative approach to product development. FOO\u2019s modular platform, built on a customizable suite of micro-services, enables the delivery of SaaS products across the financial services spectrum \u2013 from digital onboarding to digital banking \u2013 with unparalleled levels of flexibility, scalability and security.<\/p>\n<p>Through this partnership, eNovate will also deliver Fintech as a Service (FaaS) solutions. Designed to help fintechs rapidly launch and scale their operations, FOO\u2019s advanced \u2018out-of-the-box\u2019 FaaS solution streamlines the development process. This approach drastically reduces the time and resources needed to bring fintech products to market, enabling companies to move from concept to deployment within months, rather than years. By providing a comprehensive, scalable platform, this collaboration empowers fintechs across Egypt to focus on innovation and growth, accelerating their path to success in the country\u2019s dynamic financial sector.<\/p>\n<p>Both companies share a strong commitment to driving digital transformation, both within Egypt and the broader payment ecosystem. This collaboration will build on eNovate\u2019s success to date, to further the delivery of fully compliant, end-to-end solutions that meet the diverse needs of its clients and their customers. <\/p>\n<p>This ongoing partnership between FOO and eNovate includes several key projects, the first of which is an end-to-end digital solution for universities across Egypt. Integrated with each university\u2019s learning management system, it will enable students to complete a range of actions \u2013 from payments to identity verification \u2013 via one easy-to-use app. <\/p>\n<p>Further significant projects are to be announced in due course.<\/p>\n<p><strong>Ghady Rayess, Co-founder and Managing Director at FOO<\/strong>, commented: \u201cAt FOO, innovation is integral to our approach. We are proud to partner with eNovate, a true industry trailblazer, to contribute to the remarkable transformation taking place in Egypt\u2019s financial services sector. With the support of the Central Bank of Egypt (CBE), we are committed to delivering robust financial solutions that will not only strengthen eNovate\u2019s position as a leading innovation hub, but also further digital transformation across Egypt.\u201d <\/p>\n<p><strong>Nashwa Kamel, CEO at eNovate<\/strong>, commented: \u201cWe are delighted to be working with FOO. We look forward to continuing this partnership, driving further innovation and providing more opportunities for our clients and their customers.\u201d<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>ENDS<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Notes to Editor<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>About FOO<\/strong><\/p>\n<p><a href=\"https:\/\/foo.mobi\/\">FOO<\/a> is an award-winning, B2B Software as a Service (SaaS) solutions provider, headquartered in the UAE, that specializes in empowering businesses through digital transformation. FOO provides innovative fintech solutions, built entirely in-house, that optimize digital capabilities for clients across diverse industries and enable them to deliver an unparalleled user experience.<\/p>\n<p>\u00a0<\/p>\n<p>FOO works with banks, fintech companies and key retailers across the MENA region, including Mastercard, Visa, Benefits, Zain Group, PwC and MAF. FOO\u2019s innovative platform is modular, built on digital micro-services that can be assembled to meet the specific requirements of each client. This approach, coupled with extensive regional experience, enables FOO to create super personalized digital products with a fast time to market. FOO\u2019s key products include solutions for remittances, digital wallets, tokenized transactions, fully automated micro-lending and BNPL.<\/p>\n<p>\u00a0<\/p>\n<p><strong>About eNovate<\/strong><\/p>\n<p>eNovate, a subsidiary of eFinance Investment Group, is a leading innovator in the digital payment space. With a legacy of issuing over 55 million cards and facilitating millions of daily transactions, eNovate has established itself as a trusted leader in card issuance, personalization, and management across various payment schemes.<\/p>\n<p>Our comprehensive digital infrastructure and advanced tools offer unparalleled speed, security, and convenience, ensuring a seamless and relevant customer experience.<\/p>\n<p>As a fully accredited provider, eNovate empowers businesses to optimize their payment operations and unlock their full potential. Our solutions streamline critical processes supporting a digitally-centric era fueled by fintech advancements.<\/p>\n<p>eNovate remains committed to delivering tailored digital payment solutions that foster growth and prosperity, helping individuals and organizations thrive financially in an increasingly connected world.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Media Contact<\/strong><\/p>\n<p>Eliane Chalhoub<\/p>\n<p><a href=\"mailto:Eliane@jwi-global.com\">Eliane@jwi-global.com<\/a><\/p>\n<p>+971 52 748 0371<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dubai, UAE, September XX 2024: FOO, the award-winning B2B Software as a Service (SaaS) solutions provider, has partnered with eNovate (formerly known as eCards), Egypt\u2019s premier provider of cutting-edge digital payment solutions, to build upon eNovate\u2019s existing portfolio of products and services.<\/p>\n","protected":false},"author":1,"featured_media":19633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[36,46],"class_list":["post-19632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-benchmarks","tag-millenials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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